Looking back at last Christmas' project with Kendu In-Store Solutions - a collaboration deeply rooted in my own journey. Having worked with them years ago in London as Account Manager, and later co-developing the creative Kendu Art Project, this partnership reflects a long-lasting relationship.

Centered on the concept of teamwork and collective effort, I licensed and original artwork to showcase their Smart Frame System. 
Working closely with their marketing team on every detail, we selected a specialized canvas-like textile paired with a warm wood finish. Each piece included custom black-ink calligraphy alongside a creative workshop for the Kendu team in San Sebastián´s headquarters.

Special thanks to CEO Joseba Egaña for his trust and vision throughout this collaboration, to Yon González from the creative team for documenting the project through photography and video, and to Mirari Olaizola and María Oliver from the marketing department for making this entire collaboration such a great experience.